It takes a lot to appeal to renters in the competitive housing market in Columbus, OH, and things are especially demanding in Dublin and the surrounding townships. If you want your place to stand out and draw potential renters, you need the best curb appeal, a good business structure, and high-quality images and promotional materials.
Getting Your Property Ready to Rent
Success in the Dublin rental market starts with buying a house in the right location. Look for a place close to bus lines or free parking, and concentrate your search close to shopping and businesses where people might be looking for a home. Before offering the property for rent, make a pass through the house with a professional contractor to make tenant-friendly upgrades. These can include new carpet, appliances, and exterior siding. Have the grounds professionally landscaped, and a pressure wash of pavement can do wonders to brighten up the look of a property you’re bringing to market.
What Business Structure Is Right for You?
Some risk is unavoidable when you buy into a rental property, even in a promising market like Dublin. You can protect your personal income and assets by routing your home purchase through a limited liability company (LLC) created to manage your rentals. Even if you only plan to manage a single property, an LLC can be invaluable in limiting your potential for loss, even in a worst-case scenario.
Many people set up LLCs on their own, and the Ohio Secretary of State’s office makes the process fairly easy to learn your first time doing it. If you’re not sure what steps to take or whether you’re choosing the right organizational form for the rental business you want to run, it may be a good idea to consult with an attorney who specializes in setting up small businesses for clients. Several formation services also offer lower-cost help for Ohio property owners.
Using Social Media to Market Your Property
Social media can be a great asset when you’re trying to reach the public. Simply uploading some high-quality pictures you’ve taken to Instagram, for example, can put you in touch with 1.2 billion users. In the United States, 63% of Instagram users check their feeds daily, which can bring your post immediate responses and keep your properties nearly continuously occupied.
Aside from high daily traffic, especially among young people in the Dublin area, Instagram is especially helpful if you’re using a post maker. Free services can be found online like this Instagram post maker that lets you create eye-catching Instagram posts by choosing a customizable template to edit the text, font type, and color. A good program also lets you resize the design and schedule uploads of your photos.
Getting Your Property Noticed in Dublin, OH
As hot as the market is for rental properties in Dublin, you can thrive in the market by putting your efforts in the right direction. Find a decent property and fix it up to appeal to renters, ensure you have an efficient business structure, and use free tools to market your property on Instagram. You can learn more about succeeding in the rental property market by chatting with a real estate specialist at the Alfriend Group today.