How Do Buyers Decide?

To sell your home for the highest and best price, you must see your home from the buyer’s eyes. So what are buyers seeing?
Before the Internet, buyers would drive neighborhoods to look at homes. They would first evaluate homes by the community and curb appeal. The advertising would only provide the most positive information, leaving out anything that could be viewed as negative.
That has all changed. Today’s buyers can access almost every home, and every detail, from their computer or phone. However no buyer wants to see hundreds of homes. Therefore they narrow their search, eliminating most homes, through their web search criteria.
Therefore it is critical, when selling your home, to stand out in those search criteria. You may have the most amazing home on the market, but no one will know about it if you are eliminated by the search criteria.
According to, here is what buyers are using to eliminate homes:

  1. Price. 90% of buyers use this as their top criteria. If you price outside their parameters, they will never see you home.
  2. Number of bedrooms. If you have a 3 bedroom home in a predominantly 4-bedroom area, consider finishing a room in the basement. This will at least get them to look at your home. If the 4th bedroom is only for a guest room or den, the basement may be just fine for the buyer.
  3. Number of bathrooms. At homes over $200,000, buyers expect at least 2 ½ baths. Over $400,000, and they expect 3 ½ baths. For your best value, if may be worth the investment to add a bath.
  4. Square footage of home. There is more to a home than price per square foot, but buyers are still using it in their search criteria. Check the county records on your square footage, be sure to check the information. They do make mistakes. Also, they may have to make sure the records are correct. Has there been a room addition or finished basement space that was not recorded? Do not cut yourself short on square footage.

About The Alfriend Group

Kyle Alfriend has been selling and marketing homes for over 20 years, successfully selling and buying homes in a variety of market conditions. He has sold over 1,200 homes, totaling over $250 million in homes sales. In Dublin, he has sold more homes that anyone ever. He has represented the areas largest builders, built his own homes, and owns and manages several investment properties. He has been awarded the "Top 10 M.A.M.E. Award (Major Achievements in Marketing Excellence) by the building and Realtor associations every year since 1993. He believes that everyone deserves the very best in knowledge, experience, and integrity when buying or selling their home. The Alfriend Group was started 5 years ago as a real estate team of professionals, specializing in buying/selling homes, property management, and real estate investments. For more information, call us today at (614) 395-1776.

Buyers, Sellers

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