How to Choose the Right Realtor: Insights from 40 Years in the Business

Choosing the right realtor isn’t just about picking someone with a friendly smile or a flashy marketing pitch. It’s about finding a seasoned professional who understands your needs, the market, and how to get you the best results. After four decades in the business and over 3,000 homes sold in central Ohio, I’ve seen it all—the good, the bad, and the downright disastrous. Here’s what you need to know to make the right choice.

1. Experience Matters, But So Does Expertise

A realtor with years in the business brings invaluable knowledge. But longevity alone isn’t enough—you need someone who has consistently adapted to market changes, understands local trends, and has a proven track record in your specific neighborhood or property type. Ask about their recent sales and how they’ve navigated shifts in the market.

2. Communication is Key

Real estate is a fast-moving game. You need a realtor who keeps you in the loop, responds promptly, and communicates clearly. Whether you’re buying your first home or selling your fifth, you should never feel left in the dark. A good realtor will set expectations, provide regular updates, and be available to answer your questions—big or small.

3. Negotiation Skills Can Make or Break Your Deal

This is where the rubber meets the road. Your realtor’s ability to negotiate can mean thousands of dollars in your pocket—or out of it. Ask potential agents how they approach negotiations. Do they have strategies for handling multiple offers or difficult buyers? Have them share examples of deals where they secured favorable terms for their clients

  • For more information on selling your home, go here.
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  • For more information on investing in real estate, go here.

4. Local Knowledge is Non-Negotiable

Central Ohio isn’t just one market—it’s a collection of diverse neighborhoods, each with its own nuances. From Dublin to Worthington, knowing the ins and outs of school districts, community developments, and pricing trends is crucial. A realtor who lives and works in the area will have insights you won’t find online.

5. Check Their Reputation

Referrals and reviews are gold. Ask friends, family, or colleagues about their experiences. Look for online reviews and testimonials. A top-producing realtor should have a solid reputation backed by satisfied clients. Don’t hesitate to ask for references and follow up to hear firsthand about others’ experiences.

6. Technology and Marketing Savvy

Today’s market demands more than a yard sign and an MLS listing. Your realtor should leverage digital marketing, professional photography, virtual tours, and social media to give your property maximum exposure. For buyers, access to the latest tools and market data can help you find the right home faster.

7. Trust Your Gut

At the end of the day, you need to feel comfortable with your realtor. This is someone you’ll be working closely with during one of the biggest financial decisions of your life. Do they listen to your concerns? Are they transparent and honest? Trust your instincts.

Final Thoughts

Choosing the right realtor isn’t just about credentials—it’s about finding a professional who aligns with your goals, communicates effectively, and has the skills to deliver results. With 40 years of experience and over 3,000 homes sold in central Ohio, I’ve helped families navigate every kind of market imaginable. If you’re ready to make your next move, let’s connect and discuss how I can help you achieve your real estate goals.

For more information about the central Ohio real estate market, go here.

About the Author:

Kyle Alfriend is a top-producing realtor in central Ohio with over four decades of experience, representing home buyers, sellers, and investors. He’s been nationally recognized for his prospecting and negotiating strategies and has been featured on CNN, FOX News, Fortune, and Forbes. Kyle’s mission is to help families achieve their real estate dreams while making a lasting impact in the community through charitable initiatives and fundraising efforts.

For more tips on buying, selling, or investing, or for a personal consultation, contact Kyle Alfriend, (614) 395-1776, or info@AlfriendGroup.com.  Or go to our website, AlfriendGroup.com