Don’t Scare Your Buyers: Mistakes to Avoid When Selling Your Home

The real estate market is still strong.  But selling your home can be a daunting process. To achieve the best possible outcome and attract the right buyers, it’s essential to understand their concerns and avoid common mistakes that could deter them. Even in today’s hot real estate market, scaring away potential buyers can cost you the highest and best offers. Here are some key mistakes that sellers often make and how to avoid them.

1. Listing at an Unrealistic Price

One of the most significant mistakes sellers can make is pricing their home unrealistically high. In today’s market, buyers can easily compare your home’s price to similar properties in the area. If your home is priced too high, it can deter potential buyers and lead to your property sitting on the market for too long. To attract a broader range of buyers and potentially drive up the price, it’s advisable to set a realistic asking price, possibly slightly below market value.

2. Skipping the Deep Clean

First impressions matter, and a dirty or unkempt home can send the wrong message to buyers. When your home isn’t clean, buyers may assume that you haven’t properly maintained other aspects of the property, like the furnace or plumbing. Investing in a deep clean before listing your home can go a long way in making it more appealing to potential buyers.

3. Personalization

While your home may be filled with cherished memories and personal touches, it’s important to remember that buyers are trying to imagine themselves living there. Personalization, such as family photos and unique decor, can make it harder for them to visualize their own lives in the space. Consider decluttering and depersonalizing your home to create a neutral canvas that allows buyers to envision their future there.

4. Expecting Payment for High Maintenance Features

Features like swimming pools, hot tubs, or intricate landscaping can be enjoyable for you but may not hold the same value for buyers. In fact, many buyers view these amenities as high-maintenance and costly to maintain. Be realistic about the value of these features and don’t expect buyers to pay a premium for them.

5. Neglecting Repairs

Buyers often prefer homes that are move-in ready. Neglecting essential repairs such as broken fixtures, malfunctioning appliances, or structural issues can turn buyers away. It’s a good idea to address these repairs before listing your home to make it more appealing and minimize potential haggling during negotiations.

6. Being “Nose-Blind”

Living in a home for a long time can make you immune to certain odors, both good and bad. But buyers are keenly aware of smells when viewing a property. Ensure your home smells inviting by keeping it clean, avoiding strong odors, and perhaps using subtle air fresheners. Consult with your realtor for advice on creating a pleasant scent in your home.

7. Leaving Pets at Home During Showings

While your pets may be beloved members of your family, not all buyers share the same affinity for animals. Some potential buyers may have allergies or past negative experiences with pets. To create a welcoming atmosphere for all visitors, make arrangements to have your pets elsewhere during showings. This will also prevent any potential distractions or discomfort during the viewing.


Selling your home is a significant undertaking, and avoiding these common mistakes can help you attract more buyers and secure the best possible offer. By setting a realistic price, keeping your home clean and well-maintained, and creating a neutral and inviting atmosphere, you’ll increase your chances of selling your home smoothly and at a desirable price.

For more information on selling, contact Kyle Alfriend, Alfriend Real Estate Group/ReMax.

(614) 704-3398

About The Alfriend Group

Kyle Alfriend has been selling and marketing homes for over 20 years, successfully selling and buying homes in a variety of market conditions. He has sold over 1,200 homes, totaling over $250 million in homes sales. In Dublin, he has sold more homes that anyone ever. He has represented the areas largest builders, built his own homes, and owns and manages several investment properties. He has been awarded the "Top 10 M.A.M.E. Award (Major Achievements in Marketing Excellence) by the building and Realtor associations every year since 1993. He believes that everyone deserves the very best in knowledge, experience, and integrity when buying or selling their home. The Alfriend Group was started 5 years ago as a real estate team of professionals, specializing in buying/selling homes, property management, and real estate investments. For more information, call us today at (614) 395-1776.

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