I’ve had plenty of conversations with people who tell me they found a great rental property. “The rent is $2,000 and my mortgage will only be $1,400.” Sounds pretty good. Until we start adding up everything else. One of the biggest mistakes new landlords make is confusing rent collected with profit. They aren’t the same […]
$2.2 Billion and a Lesson From Intel: What Bayer’s New Albany Means for Investors
Bayer is building a $2.2 billion pharmaceutical plant in New Albany. Governor DeWine called it the largest international healthcare project in Ohio history and the biggest German direct investment the state has ever landed. Both true. Neither is the headline for investors. The headline: Central Ohio is no longer betting on one company. It’s building […]
The Alfriend Investor Brief — October 2026
Two Policy Shocks, One Opportunity September handed investors two cost increases in the same month. The Federal Reserve raised rates for the first time in three years, and Ohio’s property tax reform quietly started phasing out the 10% tax credit landlords have collected for decades. Most investors will read that as “sit this one out.” […]
Cash Flow vs. Appreciation: What Matters More?
One of the first questions I hear from real estate investors is: Should I buy for cash flow or appreciation? My answer is usually: It depends. I know that’s not a very satisfying answer. But after 40 years in real estate, I’ve learned that investing rarely fits neatly into one formula. Cash Flow Is What […]
The Alfriend Report — October 2026
The Fed Just Raised Rates. Central Ohio Didn’t Flinch. On September 16, the Federal Reserve did what almost nobody forecast a year ago: it raised rates, a quarter point, to 3.75%–4.00%. The vote was 12–0. Mortgage rates had already front-run the move, climbing to 6.95% — their highest reading in more than a year. Here’s […]
Peak Color is a Two-Week Window. Here’s How Not to Miss It.
Long-Term Rental vs. Short-Term Rental
I own both. And they’re very different businesses. A lot of investors look at a short-term rental and think: “I can charge $300 a night. That’s $9,000 a month!” Maybe. But that’s not how the math works. A short-term rental isn’t simply a long-term rental with a higher rent. It’s closer to running a small […]
How to Analyze a Rental Property
The biggest mistake I see new investors make is falling in love with the property before they fall in love with the numbers. The house looks great. The neighborhood is improving. The rent seems high. The seller says it’s a “great investment.” Maybe it is. But none of that matters if the numbers don’t work. […]
What Makes a Good Rental Property?
I’ve been in real estate for more than 40 years. I’ve bought houses. I’ve sold houses. I’ve owned rental properties. I’ve made good investments, and I’ve made investments that looked a lot better on paper than they turned out in real life. So when someone asks me, “What makes a good rental property?”, my answer […]









