Selling your home isn’t just a transaction—it’s a story. And like any good story, it needs the right narrator. Someone who doesn’t just list your home, but positions it. Someone who doesn’t just market, but creates buzz. After four decades in the business and over 3,000 homes sold in central Ohio, I’ve learned that choosing the right realtor isn’t about picking someone who can sell—it’s about picking someone who can stand out.
1. Look Beyond the Numbers
Sure, experience matters. But don’t get hypnotized by years in the business or a flashy sales volume. The real question is: How did they achieve those numbers? Do they have a fresh approach, or are they stuck in old patterns? The market is a living, breathing organism—you need someone who evolves with it.
2. Creativity is the New Currency
The days of slapping a “For Sale” sign in the yard and waiting for buyers to roll in are over. The right realtor knows how to craft a compelling narrative around your home. Do they use professional photography? Drone shots? Virtual tours? Creative social media campaigns? If they’re not thinking outside the box, your home is just another listing.
3. Market Knowledge is More Than Just Data
Anyone can pull comps from the MLS. But true market knowledge means understanding why homes sell the way they do. What makes your neighborhood unique? How do local schools, businesses, and future developments affect your home’s value? The right realtor doesn’t just know the market—they interpret it.
4. The Power of Storytelling
People don’t buy houses—they buy dreams. A good realtor knows how to tell the story of your home in a way that resonates emotionally with potential buyers. It’s not just about square footage and granite countertops; it’s about morning coffee on the porch, summer barbecues in the backyard, and cozy winter nights by the fireplace.
5. Ask About Their Strategy
Don’t settle for vague promises like “I’ll get your home sold fast.” Ask for specifics. How do they plan to price your home? What marketing channels will they use? How will they handle showings and open houses? A realtor with a clear, innovative strategy is worth their weight in gold.
6. Communication is Everything
You’re not just hiring a realtor—you’re starting a partnership. Do they listen to your concerns? Do they explain things clearly without drowning you in jargon? Do they respond promptly to calls and emails? The best marketing strategy in the world means nothing if you’re left in the dark.
7. Trust Your Instincts
At the end of the day, selling your home is a deeply personal experience. You need someone who gets you—someone you trust to represent your interests and your story. If something feels off, it probably is. Go with your gut.
Final Thoughts
In a sea of realtors, the right one doesn’t just float—they make waves. With 40 years of experience, a deep understanding of central Ohio’s market, and a passion for creative marketing strategies, I’ve helped over 3,000 families not just sell their homes, but elevate them. If you’re ready to make your next move, let’s craft a strategy that stands out.
For more information on home selling strategies, go here.
About the Author:
Kyle Alfriend is a top-producing realtor in central Ohio, known for his market expertise and innovative marketing strategies. With over four decades of experience and more than 3,000 homes sold, Kyle has been featured on CNN, FOX News, Fortune, and Forbes (check out the articles here). His mission is to help families achieve their real estate goals while making a lasting impact in the community through charitable initiatives and fundraising efforts.
For more tips on buying, selling, or investing, or for a personal consultation, contact Kyle Alfriend, (614) 395-1776, or info@AlfriendGroup.com. Or go to our website, AlfriendGroup.com.
For more information on Kyle Alfriend, go here.