Forty years, thousands of closings, and one constant: the market has never once done what everyone expected. I have sold homes through double-digit interest rates, the 2008 collapse, the 2021 mania, and now a market that is somehow both a seller’s market and a buyer’s market depending on which data point you read that morning. […]
Why the first three days on market decide your final sale price — before most sellers even realize the clock is running. Every listing gets one shot at a first impression, and it expires fast. The first 72 hours on market generate the highest concentration of buyer traffic, agent showings, and portal views your home […]
What the data actually says about pricing psychology versus pricing reality in Central Ohio right now. You bought the house for $340,000 in 2021. You put in a kitchen. You have memories in that dining room. But none of that shows up on the comparable listings. Here is the uncomfortable truth about selling your own […]
Selling your home isn’t just a transaction—it’s a battle. And in any battle, the side with better intel wins. The biggest mistake sellers make… Walking into negotiations unarmed. Emotions don’t win deals—data does. Pricing is Your First Negotiation Move Before negotiations even begin, your pricing strategy sets the tone. Overprice? You repel serious buyers, sit […]
Overpricing is a Silent Killer Most home sellers believe pricing high leaves room to negotiate. In reality, it does the opposite—it kills momentum, scares away buyers, and ultimately costs you money. The most successful sellers don’t gamble with pricing. They price strategically, create demand, and sell fast for top dollar. The Truth About Overpricing Sellers […]
Last week as I was coming back from the Irish Festival, a friend of mine reached out to me out of the blue about a conversation we had a little while back. He said he was looking to start building a rental portfolio and asked “What are 3 things you wish you knew before getting […]
Handling a multi-state living arrangement comes with some unique challenges, especially for pet owners who want to enjoy both homes with their animal companions. As one example, you might look to own Ohio real estate with the help of The Alfriend Group as well as a vacation home in Florida. This gives you the opportunity […]
Housing Market Update Rising interest rates and inflation are beginning to take their toll on the local real estate market! Last month, homes sales dropped 9.7% while pending sales were down 14% suggesting July sales will also be down from last year. “Higher interest rates and inflation along with escalating home prices are all working […]
Whether you’ve just moved across town or across the country, there’s still a lot to do before you can put your feet up in your new home. Try not to put off these move-in essentials. As exhausted as you may be, it’s important to tackle this checklist as soon as possible so you can avoid […]
